Traits of Post‑90s Entrepreneurs

• Before founding, many post‑90s had no exposure to agriculture. Even rural kids rarely worked the fields, don’t know the 24 solar terms, and sometimes can’t tell wheat from chives. Yet this doesn’t stop them from entering ag‑tech. They learn fast, sense problems keenly, and can quickly locate industry pain points.
• Agriculture is a traditional industry—slow to evolve, riddled with chronic issues, but full of entry points. Post‑90s founders are focused. They know what they can do, what they’re good at, and where opportunities lie in a niche. Some have persisted 3–4 years in a single subfield and intend to keep going. That contrasts with many post‑80s ag founders who pivot after a year without obvious traction.
• Global perspective. They are internet natives who track the latest global progress in their niches and keep up good communication with overseas founders—an ability earlier local generations often lacked.
• Vision and foresight. They think big yet judge niche trajectories precisely, developing current business while laying out the future. One crop‑protection drone team has been quietly collecting farmland data for years, even if they haven’t found its value—yet.
• Sharing and self‑awareness. Post‑90s founders often know themselves well—what they like and love—and recognize when they’re great at tech but not at sales; they seek out a trusted sales partner and allocate fair equity to complementary talent.
• Unafraid of authority. They don’t fear incumbents or high barriers, nor rush to join “circles.” They stay calm and focus on doing their work well.
• Understanding capital. From the outset, they leverage capital. Unlike prior generations who funded startups from savings, their first money often comes from government startup funds or angel investors. Many plan fundraising rhythm clearly—one team is already arranging a raise for a year from now.

Published at: Dec 12, 2018 · Modified at: Sep 13, 2025